Over the Christmas season in 2020, LifeLabs launched a social media campaign  declaring that they were the medical laboratory partner of choice for Santa’s Workshop located in the North Pole.

The campaign concluded by confirming that Santa and his helpers had all tested negative for Covid-19.

I created a variety of animated gifs and other assets to support this fun project.

I created this video to show the typical journey of a test sample at LifeLabs—from how your sample is collected, to how your test results are reported.