About Trudi

Trudi Ford

My Education

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My Awards

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My Volunteer Work

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Self-Employed

• Web Design
• Brand Styles Guides
• Print Design
• Video Production

• Digital Design

• Writing

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Manager, Graphic Design

• Managed the creative development and visual design of United Way marketing content, websites and other media including annual reports, corporate brochures, newsletters, event signage and advertising from concept through to production;

• Graphics editor for a cross-organizational editorial team and extended external freelance team executing on a multi-media content marketing strategy across all channels;

• Managed all administrative aspects of design, including preparing final designs for presentation, checking and approving color, copy, text format separations, and scaling images for print production;

• Sourced, contracted, on-boarded and provided art direction to freelance photographers, graphic designers and videographers.

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Senior Manager, Communicatons and Marketing

• Spearheaded the development and implementation of online giving and direct mail strategy to raise over $375,000 annually;

• Project lead for #LongestNightPeel fundraiser from its inception in 2015 where it raised $25,000 to 2017, where the virtual event raised over $115,000 – an increase of 460%;

• Oversaw and provided direction to the Stakeholder Relations team including writers, freelancers and event team;

• Strategic and tactical leadership to senior management including proactive reputation risk management;

• Developed and oversaw the direct mail and online fundraising programs including event-based and peer-to-peer fundraising and monthly giving.

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Communications Manager

• Day-to-day management of the Stakeholder Relations budget, including negotiating with all advertisers and printers;

• Media liaison for local print and television in Peel Region;

• Brand steward – ensuring that all materials adhered to national brand standards and educating the staff team to ensure compliance;

• Special events manager for numerous events including Annual General Meetings and gala dinners for 800 people;
  

• Collaborated on the annual Communications & Marketing Strategy including developing innovative ways to engage donors and raise awareness;

• Conceptualized and produced a variety of internal and external videos;

• Recognized the emerging importance of social media and initiated the organization’s involvement in Twitter, Facebook and LinkedIn.

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Graphic Designer

• Designed and produced communications and marketing materials, including newsletters, advertisements, t-shirts, brochures, posters, annual reports, and other materials for internal and external distribution.

• Created logos for events and special projects, supporting corporate branding standards.