Ashley Boca Mindfulness Foundation

In January 2021, I joined the Board of Directors at Ashley Boca Mindfulness Foundation (ABMF).

I worked with the Founder/Board Chair to develop and implement an organization strategic plan and streamline all processes.

In addition, I took all responsibilities related to marketing and communications. This included a complete rebrand of the organization, building a new website, creating all graphic elements used across the organization, and creating regular newsletters.

In December 2022, the Board of Directors voted unanimously to close ABMF. I took the lead in communicating this decision to stakeholders.

Website

The ABMF website was designed using Joomla. The template used was chosen to make it possible for volunteers with no experience to make updates.

Newsletters

The ABMF newsletters are written from the perspective of the Founder/Board Chair. A full archive of newsletter, including those from before my tenure, can be viewed at www.abmf.charity.

Logo Design and Brand Development

I developed a new logo based on a drawing Ashley had created. I developed and implemented a style guide for the organizaion's volunteers to use that covered typography, colour palette and voice and tone.

Additional logos were designed for events including Tulips for Ashley and the Masquerade Fête.

Fundraising Supports

I developed toolkits to help others fundraise for events such as Tulips for Ashley. I research, wrote and designed these packages.

Materials

I developed and produced a variety of other materials to promote the organization, events and programs.